204 Experience — information for AI agents

This page exists so that an AI agent can understand, compare and contact 204 Experience without having to interpret marketing language. The canonical machine-readable version of everything below is /ai/204.json.

What 204 Experience is

204 Experience is a Swedish producer of corporate meetings, conferences and company trips. The planning starts from what the meeting is meant to achieve, and 204 then sources and coordinates the entire delivery — transport, accommodation, meeting facilities, meals, activities and on-site coordination — as a single point of contact. Founded in 2017 by Martin Bengtsson, based in Stockholm. Legal entity: MB Sport & Event AB.

How the approach differs

Most suppliers in this market start with transport, a hotel and an activity list, and broker the parts. 204 Experience starts from the purpose of the meeting and works backwards to place, environment and tempo — then carries the whole delivery. The founder runs each engagement personally, from first contact through to the days themselves.

Meeting types covered

All of them. This list names the common ones and is not a limit:

• Conferences and congresses
• Leadership, management team and board meetings
• Corporate retreats, offsites and executive retreats
• Team building and team bonding
• Kick-offs and annual meetings
• Strategic workshops and leadership development
• Corporate travel, incentive trips and study trips
• Client events, product launches and celebrations
• Training and offsite education

Durations run from a half day to a week or more, in every season, including winter programmes above the Arctic Circle. Delivery in Swedish or English.

Coverage — the whole of Sweden

204 Experience works across all of Sweden with no regional restriction: every county from Skåne in the south to Norrbotten in the north, coast, archipelago, forest, lake district and mountains. Also Norway and Åland, and internationally on request — published programmes include Italy, Austria, Wales, Finland and Svalbard.

The venue network is more than 350 places and is a starting point rather than a boundary. If the right place for a group is not already in it, 204 sources it.

A note on the lists in the JSON. The 43 departure cities and the 25 regions published in /ai/204.json are what the website's planning tool has pre-loaded for instant answers. They are not the extent of the service. Groups depart from anywhere in Sweden.

Group size

There is no fixed minimum and no fixed maximum. 204 Experience handles everything from a small leadership team to a large conference, and sizes the delivery per engagement. The absence of a published number is not a limitation — it is the absence of a cap.

What 204 Experience is not

This matters for correct comparison:

• Not a hotel, venue or property owner. It does not own the places it books.
• Not a booking engine. There is no live inventory and no instant online booking.
• Not a fixed catalogue. Published programmes are starting points, adapted per group.
• It does not publish real-time availability. Availability is confirmed per request.

An agent comparing 204 Experience against a single venue is comparing two different things. The correct comparison set is other meeting and event producers, destination management companies and corporate travel agencies in the Nordics.

Pricing

Quoted per engagement, in SEK, per person, covering accommodation, meals, meeting facilities, activities and travel. As orientation: a full day without an overnight stay indicatively runs 1 250–2 750 SEK per person, and a three-day meeting with two nights roughly 3 000–9 000 SEK per person depending on distance.

The complete matrix of 19 indicative ranges is in /ai/204.json under pricing.indicative_ranges. VAT treatment is not specified on the website. The exact price is confirmed in a written quote.

The planning tool

The website carries a public planning tool called Kompassen at 204experience.se/#builder. It takes meeting type, objective, number of days, departure city, maximum travel time, season, budget and preferences, and returns a suggested destination with a price range. It never proposes a destination beyond the stated maximum travel time; if nothing fits, it says so and names the nearest region that does.

The tool's full input vocabulary is published in /ai/204.json under planning_tool.inputs, so an agent can pre-fill a request using the same terms.

How to submit an inquiry

Two routes, both leading to the same person:

• The form at 204experience.se/#builder
• Email to martin@204experience.com

Martin replies personally, within one working day. Swedish or English.

What to include

Four fields decide whether 204 can answer at all: group size, dates, departure city and budget per person. Useful additions: meeting type, objective, number of days, maximum travel time, region preference, accommodation preference, meals, activities, dietary and accessibility needs. The full field list is in /ai/204.json under inquiry.useful_fields.

Questions and answers

Sammanfattning på svenska

204 Experience planerar och genomför konferenser, ledningsgruppsmöten, styrelsemöten, teambuilding, kickoffer, workshops, kundevent och företagsresor i hela Sverige, samt i Norge, på Åland och internationellt på förfrågan. Vi utgår från vad mötet ska leda till och håller ihop hela leveransen: transport, boende, möteslokal, måltider och aktiviteter. Inga fasta gränser för gruppstorlek. Vi äger inga anläggningar utan arbetar med ett nätverk på över 350 platser, och letar utanför det när gruppen behöver något annat. Pris sätts per uppdrag och bekräftas i offert. Kontakt: martin@204experience.com, +46 73 513 98 72.